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Perform at the top of your capacity

For business leaders ready to close the gap between who they are and who they’re capable of being. Built on Dusan Djukich’s Straight-Line method.

An old definition of hell...

The person you became meets the person you could have become

We call this your undesired default future. It’s a slow slide into a smaller version of what your business is actually building. This arrives quietly, while you’re busy with everything else. It manifests in the following three places.

Pulled in too many directions.

Real ambition and plenty of goals, spread across too many tasks at once. So your week organizes itself, around whatever shows up.

You know exactly what to do. You’re not doing it.

This is not a knowledge problem. Knowing what to do and doing it are two different things.

Every decision lands on you.

Even though, you do have a team for that in place. Being the only decision-maker is tiring, your brain never gets a break.

Real command starts with yourself. It shows up in four places

The leaders who reach their level and the ones who stall are rarely separated by talent or strategy. They’re separated by command over themselves: running yourself, instead of being run by your own head, your moods and your week. Inner Stance trains that in four places.

Clarity of outcome

The actual reason you get up in the morning, named clearly enough to build decisions around. Not this week’s target. The direction underneath all of it.

Follow through

Doing what you said you’d do, especially on the day you don’t feel like it. Commonly known as discipline.

Poise

Continue moving toward your goal with full force and full focus, regardless of what is happening around you.

Effective social skills

Actually understanding the people you depend on, and connecting with them well enough that things move because of it.

A straight line from where you are now and where you want to be

01

Get clear what your Point B is.

A real destination, specific enough to act on today. Most business leaders carry a vague direction like “grow the business” or “get to the next level,” and mistake it for a committed outcome. A Point B has an edge to it. You’d know the moment you reached it.

02

Get honest about where you actually are.

Call someone for directions and tell them you’re downtown when you’re really across the city, and everything they send you is wrong from the first turn. Most people do exactly this with themselves.

03

Walk the walk.

The distance between A and B becomes smaller with one correction at a time. You drift, you notice, you adjust, sooner each time. That’s the skill we call Straight-Line.

Inner Stance is based on Dusan Djukich’s Straight-Line methodologies

Dusan Djukich is an American author and business performance coach who built the Straight-Line method over four decades, working directly with business owners and leaders. Inner Stance takes its name from his core idea: the position you’re operating from decides your results more than effort does. A baseball player in a slump doesn’t need to practice harder. The fix is the stance: how the feet are placed, how the bat is held. Change the stance, and the swing works again.

If you want to learn more about the Straight-Line methodologies, start with Dusan’s book. We’ll send it to you for free.

The mission

We’re on a journey to disrupt one million undesired default futures

That’s the actual goal behind Inner Stance: catching business leaders before they quietly settle for less than they’re capable of, and helping them choose a different direction on purpose.

In their words

I’ve grown into my role as a leader and found real balance between work and life. My team is growing right along with me.

Diana Bekking Gommers Retail
The faces behind Inner Stance

Straight-Line experts who live what they teach

Kristof Cuppens

Trained 10,000+ business leaders throughout Europe. Kristof points to the discomfort; he believes that honesty is what moves people.

Johan van der Put

The first Straight-Line coach in Europe, trained by Dusan Djukich himself. Helped over 20,000 business leaders doing up to 50 million in revenue go from point A to point B.

Mandy van der Put

Lives and breathes the methodology. Turns it into something you can actually practise on a normal Tuesday.

Straight Talk

Weekly value for your business.

Free leadership insights, directly usable for your day-to-day. Written by the faces behind Inner Stance: Kristof, Johan, Mandy and Dusan Djukich himself.

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Your greatest expense will always be what you are capable of creating and still do not create.

Dusan Djukich, originator of the Straight-Line methodologies